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Privacy Policy

much’ay guarantees and protects users’ privacy and complies with all legal obligations.

We are committed to the protection of the personal data entrusted to us, establishing a duty of information and a commitment to transparency with respect to compliance with the legislation in force on data protection.

Consequently, all personal information is treated and protected with all due diligence, and always under the terms of the applicable law, namely the EU Regulation 2016/679, General Regulation on Data Protection (hereinafter GDPR).

This Privacy and Cookies Policy defines the treatment of any personal information that is provided when you use the website and the information processed if you are a potential customer or an effective customer of much’ay.

1. Information collected
Information provided by the user

We respect the right to privacy and do not collect any personal information about you on the website without explicit consent.

The interaction with this page does not require any information from the user, except when, for expressly identified purposes, the user registration is declared necessary and is authorised by him, under the terms defined below.

Information processed automatically

“Cookies” are packages of data that a website sends to your computer while you are visiting a website. These data files include information that allows you to memorize important data that will make navigation more efficient and useful. This website uses cookies for various purposes, namely to obtain non-personal data from online visitors.

Whenever you access, a cookie is recorded in your device’s memory. A cookie is a packet of data that our website sends to your device while you are visiting it. At any time, the user can configure his device to accept, refuse or delete cookies, namely by selecting the appropriate settings in the respective browser.

You can configure cookies in the “options” or “preferences” menu of your browser. Warning that, when disabling cookies, browsing on our website may not show the same level of performance.

Cookies serve to help determine utility, interest and the number of uses, allowing faster and more efficient navigation, increasing, on the one hand, the speed and efficiency of response and, on the other hand, eliminating the need to repeatedly introduce them information.

The placement of cookies not only helps to recognise the user’s device the next time he visits us, but it will also be essential for its functioning. The cookies used at do not collect personal information that allows the user to be identified, only saving generic information, namely, the form and / or location of the user’s access and the way he uses the website. Cookies only retain information related to user preferences.

The cookies used by much’ay are:
Permanent cookies

Cookies that are stored at the browser level on your access equipment (PC, mobile and tablet) and are used whenever you visit the website again. They are generally used to direct navigation to the user’s interests, allowing us to provide a more personalised service.

Session cookies

These are temporary cookies that remain in the browser’s cookie file until the browser leaves the website, so there is no record on the user’s hard drive. The information collected by these cookies is used to analyse traffic patterns on the website. Ultimately, this allows us to improve the content and improve the usability of the website.

Why do we use cookies?
Strictly necessary cookies

They allow you to browse the website and use your applications, as well as access secure areas. Without these cookies, the services you have requested cannot be provided.

Analytics cookies

Those that allow us to quantify the number of users and perform the measurement and statistical analysis of how users use the service offered. We examine your navigation on the website in order to improve the supply of products or services that we provide you.

Functionality cookies

They keep the user’s preferences regarding the use of the website, so that it is not necessary to reconfigure it each time he visits it. They also allow us to improve our service and thus offer a better user experience.

Third-party cookies

They measure the success of applications and the effectiveness of third-party advertising. They can also be used to customise a widget with user data.

Advertisement cookies

They target advertising according to the interests of each user, so that advertising campaigns take into account their browsing habits. These cookies allow you to show advertising related to your browsing profile.

Deactivating cookies may prevent some web services from functioning correctly, affecting, partially or totally, browsing on

For more information about cookies, how to prevent them from being installed or how to delete the cookies on your hard drive, the user can visit the following website:

2. Purpose of the Processing of Personal Data

much’ay, lda, is the entity responsible for the collection and processing of Personal Data collected at

Marketing and other promotions

With the customer’s consent (when necessary), we use the customer’s Personal Data to provide you with information about goods and services (for example, marketing communications, newsletters, campaigns and promotions). Such contacts may be carried out via email, advertisements, SMS, telephone calls and postal correspondence, to the extent permitted by applicable law. This use of the customer’s Personal Data is voluntary, which means that the customer can oppose or withdraw his consent whenever he wishes.

Electronic Commerce (Online Store), execution of orders, payments and consultation of invoices

much’ay, lda, through its website, and the best practices regarding e-commerce transactions, uses the customer’s Personal Data to process and send their orders, confirm the data entered, correct addresses and perform identity checks.

The data confirmation can be made by telephone contact by our salespeople, through which they proceed with the preparation of order notes, validation of the existence of stock, prices verification and processing of orders for later sending of sales conditions through email.

These activities involve the use of certain Personal Data and include payment information.

Consultation of the purchase history associated with the customer

We use the customer’s Personal Data to process and send their orders, as well as to check the respective invoices and, if necessary, consult and update the order history.

Partner companies using Personal Data for their own marketing purposes

We do not license or sell the customer’s Personal Data to third party companies for their own marketing purposes, except in situations where the customer has given consent. The identity of these third parties will be disclosed when the client’s authorisation is requested for that purpose.

Customer Support Line

The personal data processed in this scope is kept indefinitely after resolution of the issue raised only for the purpose of assessing the quality of much’ay services.

much’ay, as responsible for the processing of Personal Data, ensures that the processing of data is carried out only for the purposes for which it was collected or for purposes compatible with those. It collects, uses and preserves only the minimum, necessary and sufficient personal data for the purpose in question. And it treats personal data for legally foreseen purposes or for the provision of services at your request.

3. Sharing of personal data

We can communicate to subcontractors personal data of users, always being responsible for its processing. The entities subcontracted by much’ay are of our complete trust, offering technical and organisational guarantees that ensure the protection and safeguard of your data.

Within the scope of our activity, we may use third parties to provide certain services. Sometimes, the provision of these services implies access, by these entities, to our customers’ personal data. When this happens, much’ay takes appropriate measures to ensure that the entities that have access to the data are reputable and offer the highest guarantees at this level, which will be properly enshrined and safeguarded in a written normative act that binds much’ay and the third party (ies).

Thus, any entity subcontracted by much’ay will treat our customers’ personal data, on behalf and on behalf of much’ay, under the obligation to adopt the necessary technical and organisational measures in order to protect personal data against destruction, accidental or unlawful loss, accidental loss, alteration, dissemination or unauthorised access and against any other form of unlawful treatment.

In any case, much’ay remains responsible for the personal data it has made available to us.

4. Your rights

The user may at all times, in accordance with the law in force, exercise the following rights directly and on his own initiative: the right to be informed; the right of access; the right of rectification; the right to be forgotten; the right to oppose direct marketing, including the creation of profiles; the right to oppose treatment based on legitimate interests; the right to data portability; the right to limit the purposes and the right to complain to the supervisory authority. In order to effectively exercise these rights, you can contact us by email to

If you wish to file a complaint with a supervisory body, please contact us beforehand, so that we can proceed with a set of steps that will certainly meet your needs.

5. Data security

much’ay ensures the technical and organisational security measures in order to guarantee the protection and confidentiality of the data collected through the website. However, since it is impossible to guarantee the absolute security of any information sent over the internet (open network), there is a risk of data accessed by unauthorised third parties. However, even in this circumstance, much’ay continuously adopts and develops security mechanisms to protect the collected personal data.

6. Who it applies to

Our Privacy Policy applies to all our employees, customers, potential customers and visitors to

7. Review of Privacy Policy Terms

By using you consent to the collection and use of your information under the terms and according to the conditions set out in this Privacy and Cookies Policy. Much’ay may, at any time and without prior notice, change these conditions, the changes being published on the website.

When submitting, if you wish, your request for clarification regarding the Privacy and Cookies Policy, when registering on the website, the user gives his express, free and informed consent, so that his personal data are collected and processed , for the purposes and under the aforementioned terms and conditions, further stating that all information provided does not contain any omissions and corresponds to the truth.